Product Demo · Technology / Wellness
Otrada
Brain Performance Studio
Client
Otrada Brain Performance Studio
Year
2026
Location
Toronto
Project Type
30s Product Demo + Social Cutdowns
Shoot
One Day · Four Hours
Crew
Three People
Otrada is a brain performance studio operating in a category that barely has a name yet. Their product, coached AR sessions that train cognitive-motor performance, is genuinely novel.
The task: introduce Otrada to a new audience with warmth, credibility, and energy. Not a clinical explainer. Not hype. Something in between — honest about the experience, compelling enough to move someone off the fence.
Execution
The brief demanded efficiency. Shooting in Toronto's west end, with a warm, exposed-brick space whose atmosphere did half the visual work for us. We leaned into it deliberately: the contrast between the analog intimacy of the room and the futurism of the AR technology became the visual thesis of the piece.
Three people, four hours, minimal setup. Every decision was in service of the single most important thing: making the experience of Otrada feel real.
Like what you see?
Book a consultation and let's talk about what we could make together.